Agile Vision Statement
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Vision Statement
“Start with a clear product vision. Some call it a ‘North Star,’ or a ‘flag in the distance.’” – Jon Kern
Our purpose
Split into a few small groups and spend 30 minutes workshopping what you think the business (or system) purpose is. Then, share and iterate to a final result in 25 words or fewer.
Share your final result here.
This might sound simple, but that doesn’t mean it’s easy.
“You’ll need to boil down your answer to its core in order to stay within the word limit. This will form the all-important reason for being, the mantra, the elevator pitch, so to speak.” – Jon Kern
Value proposition canvas
Use the cards below, or draw out the typical diagram on a whiteboard, which you can create and embed here by typing '/create whiteboard' and selecting it from the menu.
Customer Profile
Value Proposition
Create your vision statement
Vision statement components | Ideal customer | Statement of need | Product | Statement of differentiation |
|---|---|---|---|---|
Who is this for? Which market or market segment? | What problem does this solve? What is the value proposition?
| Describe your product. What are some of its benefits? | What differentiates it from others? | |
Example structure | For [ideal customer]… | …who [statement of need]. | [Product name] is a [type of product] that offers [benefits]. | Unlike other [products], [our product] is [statement of differentiation]. |
Your vision statement
| When completed, combine the above statements here to create your finished vision statement. | |||